Overview
Hint Campaigns gives you two core tools for reaching your patients:
Automations
Set-and-forget email sequences triggered automatically by patient data — including multi-step drip campaigns.
Broadcasts
One-time messages you compose and send manually to a chosen audience segment.
Because email addresses are considered unique identifiers under HIPAA, Hint Campaigns is built to be fully HIPAA compliant — unlike general-purpose tools such as Mailchimp.
How to access Campaigns
Campaigns is available as an add-on to your existing Hint subscription. To enable it:
Log into your Hint account.
Select Marketplace from the top right of your screen
Find Campaigns and click to request access
Getting started: onboarding setup
The first time you open Campaigns, an onboarding flow walks you through four steps:
Business branding — upload your logo, set brand colors, and link to your website. These assets are automatically injected into every email you send.
Display name & sender address — choose the name patients see in their inbox. Campaigns sends from a dedicated marketing address, but any replies route directly to your real email. This protects your personal inbox's deliverability if a patient marks a message as spam.
Merge field defaults — set fallback text for cases where a patient's contact info is missing (e.g. "Valued patient" if a first name isn't on file).
Default automations — review and enable pre-built sequences. Your branding is automatically applied to each one.
Automations
Automations run in the background based on patient criteria from your Hint account. Each automation can be a single email or a multi-step sequence — for example: send a welcome email, wait 30 days, then send a follow-up. You can enable, pause, or edit them at any time without affecting other active automations.
Pre-built automation examples
Churn risk — patient hasn't had an appointment in over a year
New patient welcome — triggered when a patient signs up
Lead conversion — drip sequence to help convert prospective patients into paying members
Meet & greet follow-up — re-engage people who attended a meet and greet but haven't yet become patients
Re-engagement — based on custom criteria you define
More default automations are being added based on feedback from practices. If you have a use case you'd like to see, reach out to your Hint account contact or email support.
Editing automation content
Each automation includes default copy you can customize using the drag-and-drop email editor. You can add:
Banner images with clickable links (e.g. to a blog post or resource page)
Embedded video links
Dynamic merge fields (patient name, employer, plan status, etc.) pulled live from your Hint data
Broadcasts
Broadcasts are one-time messages you compose and send manually — useful for office closures, announcements, or targeted patient outreach.
Creating a broadcast
1
Describe your message in plain text (e.g. "We'll be closed May 1–7"). Campaigns will generate a marketing-optimized draft with your branding applied automatically.
2
Edit the draft in the email editor as needed. All Hint merge fields (first name, employer, plan type, etc.) are available to embed dynamically.
3
Select your audience using a pre-built segment, a manual list, or a custom segment built from your Hint patient data.
4
Send. Campaigns tracks recipients, open rates, unsubscribes, and spam reports.
Audience segments
You can target broadcasts using:
Pre-built segments — common filters like "patients without an active plan"
Manual selection — hand-pick specific patients from your list
Custom segments — describe your audience in plain text and Campaigns builds the filter automatically from your Hint data (e.g. "employer-sponsored patients enrolled in the last 90 days")
The same patient data used to build segments can also be used as merge fields inside your email content — so you can personalize messaging and control who receives it from one place.
SMS Coming soon
SMS support is currently in development. Once available, you'll be able to send a broadcast as both an email and a text message simultaneously — from a single workflow.
Analytics & compliance
Open rates and recipient tracking per broadcast
Automatic handling of unsubscribes and spam reports
Fully HIPAA-compliant — patient data never leaves the Hint platform
Google Reviews automation coming soon
An upcoming separate feature will help grow your practice by automating Google review requests. It will:
Automatically prompt long-engaged patients to leave a Google review
Route satisfied patients toward your public Google Business Profile
Let you respond to reviews directly from within Hint
Google reviews are increasingly used by AI tools to recommend local providers. Keeping your Google Business Profile active and well-reviewed is an important driver of new patient growth. This feature will be offered as a separate optional add-on and is not included in Campaigns.
Pricing
Campaigns is an add-on to your existing Hint subscription.
$40 / month
Up to 500 members. Includes:
Unlimited email campaigns
Unlimited audience segments
All automations and broadcasts
Full drag-and-drop email editor with branding
Click HERE to schedule a demo and learn how Hint Campaigns can work for you.