Option 1: Hint Campaigns
For patient emails such as announcements, office closures, newsletters or ongoing outreach, we recommend Hint Campaigns. It's Hint's HIPAA-compliant email tool, built right into Hint. With Campaigns you can:
Send broadcasts: one-time messages to any patient segment. Describe your message in plain text and Campaigns drafts a branded email for you.
Automate outreach: set up email sequences that run on their own, like new patient welcomes, lead conversion drips and re-engagement for patients who haven't been in lately.
Target the right audience: use pre-built segments, pick patients by hand, or build a custom segment from your Hint patient data.
Personalize and brand every email: your logo, colors and dynamic merge fields (name, employer, plan status) are added automatically.
Track results: see open rates and recipients, with unsubscribes and spam reports handled automatically.
Campaigns is a paid add-on that you can request from the Marketplace. To learn more and get started, see Hint Campaigns.
Option 2: Send a Custom Notification
If you just need a simple one-off email at no extra cost, you can use the built-in Custom Message notification. The steps are below.
To customize the email you'd like to send to your patients:
Hint Health provides a robust mass email notification feature that allows you to communicate efficiently with your patients. This feature is ideal for large-scale communications such as payment updates, policy changes, or general announcements. Additionally, there is no limit to the number of emails you can send.
Navigate to Admin > Notifications
Scroll down to Patient Notification #15 - Custom Message
Click 'Customize'
Tips for customizing your message:
Make sure to edit the subject line
Remove the text in the body section and replace it with your message
If you'd like the patient's name to auto-populate in the message, add this as the opening greeting:
Hi {{recipient.name_for_notifications}},
You can preview your message at anytime by clicking 'Preview & Save' or by sending yourself a test copy. Please note that test copy emails will not auto-populate names or values (if using our pre-populated values).
Sending your email:
Once the message has been customized, click 'Send Email' to choose your audience.
Choosing your audience:
Only admin users have the necessary permissions to send bulk emails. Non-admin users cannot access this feature.
When selecting your audience, you can select different segments:
Active patients
Inactive patients
Both active and inactive
Additionally, within each of the segments are options for all patients or only the membership owner/payer. If you are sending an email about a pricing increase, you likely only want to notify the membership owner/payer. If you are sending out a more general notification like holiday hours, you can select a broader audience.
As a note, these custom notifications will be sent to all patients selected from the section above, including those who have not agreed to the ePHI waiver.
If you have questions on how to customize your message, please reach out to support@hint.com
If you don’t see the Custom Message option, ensure you are navigating to Admin > Notifications and looking under the Patient tab for Notification #15.